Health promotion has been defined by the World Health Organization The World Health Organization is a specialized agency of the United Nations (UN) that acts as a coordinating authority on international public health. Established on 7 April 1948, and headquartered in Geneva, Switzerland, the agency inherited the mandate and resources of its predecessor, the Health Organization, which had been an agency of the's 2005 Bangkok Charter for Health Promotion in a Globalized World as "the process of enabling people to increase control over their health and its determinants, and thereby improve their health"[1]. The primary means of health promotion occur through developing healthy public policy that addresses the prerequisities of health such as income, housing, food security, employment, and quality working conditions. There is a tendency among public health officials and governments—and this is especially the case in liberal nations such as Canada and the USA—to reduce health promotion to health education and social marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking focused on changing behavioral risk factors[2].

Recent work in the UK (Delphi consultation exercise due to be published late 2009 by Royal Society of Public Health and the National Social Marketing Centre) on relationship between health promotion and social marketing has highlighted and reinforce the potential integrative nature of the approaches. While an independent review (NCC 'It's Our Health!' 2006) identified that some social marketing has in past adopted a narrow or limited approach, the UK has increasingly taken a lead in the discussion and developed of much more integrative and strategic approach (see Strategic Social Marketing in 'Social Marketing and Public Health' 2009 Oxford Press) which adopts a whole-system and holistic approach, integrating the learning from effective health promotion approaches with relevant learning from social marketing and other disciplines. A key finding from the Delphi consultation was the need to avoid unnecessary and arbitrary 'methods wars' and instead focus on the issue of 'utility' and harnessing the potential of learning from multiple disciplines and sources. Such an approach is arguably how health promotion has developed over the years pulling in learning from different sectors and disciplines to enhance and develop.

Contents

History

The "first and best known" definition of health promotion, promulgated by the American Journal of Health Promotion since at least 1986, is "the science and art of helping people change their lifestyle to move toward a state of optimal health"[3][4]. This definition was derived from the 1974 Lalonde report The Lalonde report is a 1974 report produced in Canada formally entitled A new perspective on the health of Canadians. It is considered the "first modern government document in the Western world to acknowledge that our emphasis upon a biomedical health care system is wrong, and that we need to look beyond the traditional health care system if from the Government of Canada[3], which contained a health promotion strategy "aimed at informing, influencing and assisting both individuals and organizations so that they will accept more responsibility and be more active in matters affecting mental and physical health"[5]. Another predecessor of the definition was the 1979 Healthy People report of the Surgeon General of the United States The Surgeon General of the United States is the operational head of the Public Health Service Commissioned Corps and thus the leading spokesperson on matters of public health in the federal government. The Surgeon General's office and staff are known as the Office of the Surgeon General (OSG)[3], which noted that health promotion "seeks the development of community and individual measures which can help... [people] to develop lifestyles that can maintain and enhance the state of well-being"[6].

At least two publications led to a "broad empowerment/environmental" definition of health promotion in the mid-1980s[3]:

The WHO, in collaboration with other organizations, has subsequently co-sponsored international conferences on health promotion as follows:

In addition, the Ottawa Charter conceptualized "health promotion action" as "Build Healthy Public Policy," "Create Supportive Environments," "Strengthen Community Actions," "Develop Personal Skills," "Reorient Health Services" (i.e., "beyond its responsibility for providing clinical and curative services"), and "Moving into the Future."

Altogether, the documents produced by conference attendees emphasized "investing in health promotion beyond an individual, disease-oriented, behaviour-change model"[15].

Worksite health promotion

Health promotion can be performed in various locations. Among the settings that have received special attention are the community, health care facilities, schools, and worksites[16]. Worksite health promotion, also known by terms such as "workplace health promotion," has been defined as "the combined efforts of employers, employees and society to improve the health and well-being of people at work"[17][18]. WHO states that the workplace "has been established as one of the priority settings for health promotion into the 21st century" because it influences "physical, mental, economic and social well-being" and "offers an ideal setting and infrastructure to support the promotion of health of a large audience"[19].

Worksite health promotion programs (also called "workplace health promotion programs," "worksite wellness programs," or "workplace wellness programs") include exercise, nutrition, smoking cessation and stress management. Reviews and meta-analyses In statistics, a meta-analysis combines the results of several studies that address a set of related research hypotheses. In its simplest form, this is normally by identification of a common measure of "effect size", for which a weighted average might be the output of a meta-analyses. Here the weighting might be related to sample sizes published between 2005 and 2008 that examined the scientific literature on worksite health promotion programs include the following:

Health promotion entities and projects by country

Worldwide, government agencies (such as health departments A health department is a part of government which focuses on issues related to the general health of the citizenry. Subnational entities, such as states, counties and cities, often also operate a health department of their own. Health departments perform food licensing and food inspection , vaccination programs, free STD and AIDS tests, and other) and non-governmental organizations A non-governmental organization is a legally constituted, non-governmental organization created by natural or legal persons with no participation or representation of any government. In the cases in which NGOs are funded totally or partially by governments, the NGO maintains its non-governmental status by excluding government representatives from have substantial efforts in the area of health promotion. Some of these entities and projects are:

International and multinational

The WHO and its Regional Offices such as the Pan American Health Organization The Pan American Health Organization is an international public health agency with over 100 years of experience working to improve health and living standards of the people of the Americas. It enjoys international recognition as part of the United Nations system, serving as the Regional Office for the Americas of the World Health Organization, and are influential in health promotion around the world[26]. The International Union for Health Promotion and Education, based in France, holds international, regional, and national conferences[27][28].

Australia

The Australian Health Promotion Association, a professional body A professional association is a non-profit organization seeking to further a particular profession, the interests of individuals engaged in that profession, and the public interest, was incorporated in 1988[29]. In November 2008, the National Health and Hospitals Reform Commission released a paper recommending a national health promotion agency[30]. ACT Health of the Australian Capital Territory supports health promotion with funding and information dissemination[31]. The Victorian Health Promotion Foundation (VicHealth) from the state of Victoria Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales to the north, South Australia to the west, and Tasmania to the south, across the Bass Strait. Victoria is the most densely populated state, and has a highly centralised population, with over 70% of Victorians is "the world’s first health promotion foundation to be funded by a tax on tobacco. "[32].

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